The globalisation of the AV market continues apace with the announcement last week of a joint effort by European AV integrators Impact and the USA-based Whitlock Group. Named the Global Presence Alliance this joint venture is intended to provide seamless global AV services, with consistent support for offices on both sides of the Atlantic.
Doug Hall, CEO of The Whitlock Group commented: “As competition and demands
rise in the global market place, the delivery of efficient, seamless and reliable
systems is a necessary business practice. Customers require standardisation of designs and programming
interfaces to maintain consistency and quality of service across their enterprise. With the
formation of the Global Presence Alliance, we are uniquely positioned to provide
fully integrated solutions on an international scale.â€
Initially focused on Europe and the
USA, the strong implication is that there are plans to further build the
international footprint of the alliance. The news announcement states that the alliance is
already in communication with additional integrators across the Asia Pacific, Middle East and African regions.