Merlin Entertainments has partnered with immersive gaming company, Gamebox, to launch immersive Gamebox locations in Germany and Australia.
According to Bloloop, the multi-million Euro deal will see new
Gamebox locations open in Germany and Australia in 2023, with the multi-year
deal also accounting for the launch of additional sites in the
UK, US and APAC over the next five years.
The new Germany
Gamebox location, situated in Oberhausen, combining projection mapping, touchscreens and motion
tracking to create interactive, immersive experiences within a room.
Scott O’Neil, CEO,
Merlin Entertainments, commented: “We’re hoping that this is the start of
something really special, and when you look forward two, three, four, five
years or now, these are all over the world, across our estate.”