Midwich Group has unveiled a new brand identity,built around its ‘waveform’ logo and vibrant colour palette, the new brand identity 'provides a clearer definition of its role as a global network of businesses providing local expertise', says the gloabl AV distributor.
The continuous ‘waveform’ represents the idea of ongoing progress, collaboration, and connectivity, leading to the foresight
the Group’s global network uses to deliver experiences that go beyond expectations. It also takes inspiration
from the Group’s promise of ‘taking technology further’.
The brand evolution will see Midwich Ltd (including Holdan,
Invision, PSCo, Pulse Cinemas, and Square One), Midwich APAC, Midwich Portugal, and NMK adopt the ‘waveform’
logo and colour palette, providing familiarity for customers and vendor partners around the world as the Group
sets the stage for future growth.
Joe Thompson, corporate strategy director at Midwich Group, said: “Following Midwich
Group’s evolution, we felt it was time to review our brand identity to make sure it reflects
our role, story, plans and values more efficiently. As a result, we are thrilled to share
our new branding, which we have been working on in close collaboration with our teams around the world.”