Midwich has taken on sole distribution of Atlona signal distribution and connectivity products for AV in the UK and Ireland.
Ross Floyd, divisional director at Midwich [pictured], said: “As we approach
our 10th year in partnership with Atlona, we are delighted to celebrate
this milestone by being selected as their sole AV distributor in the
UK & Ireland.”
Thorsten Goecke, director of EMEA sales at Atlona, added:
“We’ve recently restructured our model in the UK and Ireland, with Midwich being
chosen for the AV focused market and Anixter looking after the IT
market.
“Atlona has enjoyed a long and successful relationship with the Midwich
Group. We already have a sole distribution agreement in Germany, Italy, and
Spain, so we’re delighted to extend this agreement into the UK and Ireland.”