Midwich has unveiling a refreshed experience centre within its 50,000 sq ft Innovation House. The enhanced space showcases the latest technologies and offers immersive, interactive experiences across LED, image processing, workplace solutions, residential AV, home cinema, pro audio, lighting, security, rental fleet, and events technologies.
Opened in 2021, the Bracknell-based experience centre has welcomed more than 3,000 visitors each year.
Building on that success, the
latest update introduces new technologies and spaces – including a fully equipped content creation studio that allows partners to produce, record,
and broadcast professional content.
The refreshed experience centre introduces a series of enhanced technology zones designed to inspire, educate, and engage. Highlights
include a Drone Zone with projection mapping to showcase both technologies in action; a Microsoft Teams Signature area powered by Copilot,
demonstrating the next generation of AI-enabled collaboration; and a UC&C Room featuring two complete room setups provided by Ashton Bentley.
A
Command and Control area incorporates Drone Command technology, while the Retail Zone brings interactive projection mapping to life. Visitors can also
explore the Pixel Pitch learning area by Absen, and a newly designed stage area for live presentations, training, and events.
The experience
is further enhanced by the introduction of X2O One Room, providing a first for Midwich by enabling remote participants to dial
into events and training sessions in real time. The launch also unveils the new XR Production Zone for immersive technology experiences.