Midwich has brought Monster to the UK, signing a distribution deal with the US based audiovisual connectivity manufacturer.
Lee Baker, business manager at Midwich, said: “Our customers have been urging
us to take on a top tier brand for cables and accessories for some
time now. Monster is undoubtedly one of the biggest cable brands in the
world and this deal will give us access to an extensive range of
cables, headphones, audio hardware and power conditioning products.
“The quality and performance of Monster
products means that the brand carries a premium price tag. After all, there
is no point investing in an expensive system only to ruin it with
poor connectivity and cabling. If our customers position Monster as the professional choice, they
will be able to make in excess of 40 per cent margin from every sale.â€