Neets co-owner Michael Jarl Christensen replaces Tue S. Anderson as CEO of the company from January 1, 2017.
Anderson, who headed the Danish based AV company
since its foundation in 1999 and developed the first Neets
products in his kitchen, will become board chairman of
the company.
Incoming CEO Christensen has acted as co-owner
and head of sales and marketing for the past four
years.
Christensen has stated that he intends to maintain
the company’s international focus and his primary task will
be “to naturalise the process of identifying, understanding, and incorporating
how the users and other stakeholders utilise [Neets] products”.