Nortek has moved Gefen into its Core Brands group in a bid to allow dealers to conduct a greater part of their business with a single provider.
Gefen will join SpeakerCraft, Elan, Niles, Panamax, Proficient, Furman, Sunfire, BlueBolt and Xantech within Core Brands,
also known as Nortek's Audio Video Control (AVC) Group.
Joe Roberts, president of Core Brands, said: “All
of us at Core Brands look forward to collaborating with the Gefen team to become even stronger, well-rounded
industry leaders. The incorporation of Gefen into the Core Brands family is going to expand the range
of options we offer our customers and make it easier for them to transact more of their
business through a single solutions provider.â€
Gefen president Tony Dowzall added: “This really is a perfect fit
of philosophies, culture and values that are focused on a shared mission — delighting our customers with exceptional
service and solutions.
“In addition, because we will be part of a larger company with a greater
amount of functional leverage, we will be better able to serve our customers at an even higher level.â€