Recently launched UK manufacturer Optimal Audio has appointed Raf Willems as head of sales and channel marketing EMEA.
Willems' twenty year career in the
industry began in residential audio sales in
his native Belgium, before a move into
the commercial audio sector with Apart Audio
where he progressed through a variety of roles
to become sales and marketing director.
Following
Biamp’s acquisition of Apart, Raf became head
of business development for Europe with additional
responsibility for managing Biamp’s retail and hospitality team.