O’Rielly joins PSCo to head up the technical distribution business as it continues to expand
in the UK and Irish markets. He brings with him extensive distribution experience from within the
display industry, having most recently held the position of commercial director at Medium.

PSCo’s Stuart
Holmes said: “Paul will be a great asset to PSCo as Managing Director of the technical
distribution business. We have increased our portfolio to include all the latest videowall and large format
display technologies and our value added pre and post sale services continue to grow. Paul’s experience
and knowledge will be invaluable to the future development of PSCo.  He has a deep
understanding of the market and the business of distribution, coupled with great people skills, which means
he will be the perfect fit for our clients and the long sales cycle which emerging technologies require.”