Piccadilly Circus gets LED upgrade

Piccadilly Circus gets LED upgrade
TDK has upgraded its iconic neon sign at London’s Piccadilly Circus with LED technology. Barco collaborated with project management company, MT² and system integrator, Beaver Solutions to create the LED display that covers nearly 100 square metres.

Barco’s 16mm TF-16BK
LED tiles were used
for the display. The sign
also uses a web-based
Scala content management system,
supplied by Beaver.

The
Scala system plays a variety
of media formats providing
flexibility for the various creative agencies.