Cristiano Traferri has joined Powersoft as its house account professional leader, aiming to strengthen client relationships and drive growth with an emphasis on sustainable products and practices.
Traferri joins with more than 25 years of experience across the AV and power electronics sectors,
holding key roles in marketing, key account management, and business development.
In these roles, Traferri collaborated closely with
clients around the world, with this new role providing Traferri with an opportunity to foster sustainable growth
and innovation by leveraging client relationships, ensuring Powersoft products exceed client expectations, and drive mutual success.
This will
be achieved by enhancing Powersoft’s OEM client-centric approach, developing and maintaining long-term relationships with new and existing
clients. Traferri will also aim to expand Powersoft’s presence in emerging markets and sectors, implementing best practices and
using technology to improve service.
Giacomo Previ, sales manager manufacturers, Powersoft, commented: “We are thrilled to have
Cristiano join our Powersoft family. His extensive experience and novel approach align perfectly with our vision for the
future. Cristiano will play a pivotal role in driving our growth and delivering unparalleled value to our clients.”