MIFA Musique has been appointed as Powersoft’s newest distributor in North Africa, carrying the company’s products in Morocco.
As part of the MIFA Group, MIFA Musique operates through locations in Casablanca, Rabat, Marrakech, Tangier, and Tetuán through company-owned stores in collaboration with authorised dealers and retail chains.
Acting as Powersoft’s Morocco distributor, MIFA Musique will focus on driving sales, expanding market reach, and establishing a strong presence in Morocco by identifying new opportunities, managing relationships with current customers.
The distributor will provide after-sales support, organise training sessions and workshops for customers, retailers, and professionals on Powersoft amplifiers. MIFA Musique will also showcase Powersoft products at industry events including Gitex Morocco.
Kharima Khireddine, business unit manager, MIFA Musique, commented: “We are excited to have Powersoft in our portfolio. Powersoft holds a reputation in excellence and reliability in high-performance audio amplification and energy efficient technology. Having the brand in our portfolio will help us differentiate from competitors, attract new business opportunities and build credibility in hospitality, live events and other verticals that require reliable, high-performance audio solutions.
“As a leader in music and audio solutions in Morocco, we are very proud to add such a high value brand in our portfolio. Working with Powersoft will enable us to respond efficiently to our customers’ needs and enhance the level of professional audio installations in Morocco to meet the highest standards.”
Pictured: Kharima Khireddine, business unit manager, MIFA Musique and Varun Jagger, EMEIA sales manager, Powersoft