The CUPRA car showroom in Munich, Germany, has been overhauled with Philips LED and digital signage display, creating a customisable space to suit various models and events.
CUPRA teamed up with MEKmedia and PPDS to deliver a
customisable system that was designed and deployed in less than three
days. A modular display set-up was created to allow for rapid
content playback.
Three Philips L-Line LED displays and a 65-in Philips
screen installed to showcase the features, branding and benefits of
each model. The display set-up was designed to be shifted to
match the various showroom configurations, as well as used in the
front windows to attract more traffic.
Customers can configure a car
live on screen before placing a complete order, through a car configurator.