Proto and Amazon Web Services (AWS) will showcase an experiential activation at AWS’ re:Invent 2024, featuring what is claimed to be the first autonomous, generative conversations between AI-powered holograms.
The installation, situated at the entrance to the main exhibition hall, will demonstrate the
convergence of holographic technology, artificial intelligence, and personalised interactions.
The installation will showcase holographic representations of
AWS’ leadership, including Dr. Swami Sivasubramanian, VP of AI and data, as well as Nandini
Ramani, VP of monitoring and observability, where both ‘holograms’ will engage in dynamic, AI-driven dialogues that
respond to the participant input in real time.
This experience aims to go beyond pre-scripted
interactions to demonstrate collaborate intelligence, generating contextual conversations between two AI entities.
Raffi Kryszek, chief product
and AI officer, Proto, commented: "This activation represents more than just a technological demonstration—it's a
glimpse into the future of human-AI interaction.
"By combining Proto's groundbreaking holographic technology with AWS's advanced
AI capabilities, we're showcasing how multiple AI agents can collaborate autonomously while maintaining natural, engaging dialogue."