PTZOptics and Midwich Group expand distribution agreement

PTZOptics and Midwich Group expand distribution agreement
Midwich Group will distribute PTZOptics robotic cameras in the UK and Ireland after extending its distribution agreement with the manufacturer.

Midwich (UK) and Square One (Ireland) will offer the full range of PTZOptics products, including those from sister brands HuddleCamHD and TallyLights, starting April 1, 2022.

Will Golde, director of channel development for PTZOptics, said: “Midwich Group is the ideal partner to help bring PTZOptics into new markets in the UK and Ireland. With their deep understanding of customer needs in the broadcast space, technical savvy, and customer support capacity, they are uniquely equipped to help dealers achieve project success with our product line.”

“We’ve watched recognition of the PTZOptics brand and demand for their products surge over the course of their partnership with Starin in North America, especially in recent years with the expansion of IP and NDI® capabilities across their product lines,” added Ross Floyd, divisional director at Midwich. “We are confident we can replicate that success in the UK and Ireland.”