Retail giant Marks & Spencer has partnered with VR specialist, Zyler, to bring virtual try-on clothing experiences to UK stores.
The technology is featured in the company’s Oxford Circus and Harrogate
branches, working with select items from the Jaeger clothing brand.
Shoppers add
a head and shoulders photo as well as basic measurements to see
themselves rendered digitally in the Jaeger collection clothing, with sales assistants on
hand to guide customers through the process and give style advice.
Alexander Berend, CEO, Zyler, commented: “Shoppers could see themselves in the entire
Jaeger range, including items not in stock at that location, to find
the best items for them.
“We are delighted to be working with
such an iconic brand as Marks & Spencer to improve the shopping experience”.