UK integrator Snelling Business Systems has expanded its sales and new business teams as part of wider restructuring across the company.
The move comes as Snelling reports a growth in demand and sees Chris Liebrand and Tristian Boler take on account management roles
in the corporate and education areas of the business.
Liebrand launched integrator F1AV more than 10 years ago and joins Snelling to focus
on corporate clients. He said: “F1AV will be joining forces with Snelling Business Systems, which I am convinced will immensely benefit both F1AV
and Snelling’s client base.”
Boler is returning to Snelling from Ideaworks after five years away and will handle higher education clients in London
and the surrounding areas.
Steve Royans, sales director at Snelling, said: “Rapid growth over the last two years drew our attention to
the need for restructuring our internal processes and resources. These changes will enhance the efficiency and agility of the sales and business development
unit within our business to meet the growing demand for our services, whilst mitigating risk.
“We’ve added new members and redesigned our structure
primarily to develop our UK and European sales operations. This arrangement will also allow us greater focus on initiatives that add value to
clients, such as process and technology innovation, R&D, enhance our award winning in-house design capabilities, as well as focus on expansion into new regions”.