Sony has announced a parting of ways with former distribution partner C2000/Maverick to appoint two new specialist AV distributors.
Following a review of its strategy for the display market in the
UK, Sony is now expanding its team and is creating two specialist
dedicated teams to cover IT markets and AV integration.
The AV integration team
will be led by Michael Smart and will be working with Imago
and Midwich plus new specialist distributors Owl Visual, True Colours and Invision UK.
“As customers’ needs are becoming increasingly diverse, we have decided to focus
on our relationships with our specialist distribution to deliver the highest level of
expertise and solutions to end users, their experience, reputation and geographical reach
will provide a strong platform for Sony.†Commented Raj Pandya general manager for Sony B2B Channels.