Using a variety of visual tricks, including projection mapping, props, and motion-tracking, Sony and its partners have managed to create some truly mind-blowing visual illusions as part of a series of short moves to promote the purchase of films from the PlayStation Store.
The series of three spots was produced
on behalf of Sony Europe by Studio Output and
Marshmallow Laser Feast to promote the immersiveness of
movies rented or purchased.
All three clips were
shot in real-time, with absolutely no editing or post
production. Everything you see was an optical effect
seen through the lens of the camera, and
created using standard projection.
We’ve been unable to ascertain
what projectors were used, but you’d hope they were Sony models!