TC Group aims to focus attention with new brand

TC Group aims to focus attention with new brand
The TC Group of companies, which includes Tannoy, Lab.Gruppen, TC Electronic and TC Helicon, announced a re-branding initiative at ProLight + Sound 2013.


According to TC the plan
is aimed at increasing awareness of the
group as a whole, by aligning
the identities of its different brands and
forming a more coherent relationship between
them in the eyes of the end
user.

The group hopes to leverage
the synergies between its brands better whilst
presenting a more united front to the market.