True Colours Distribution (TCD) has targeted the digital signage market with a Digital Media division. The Hampshire, UK based distributor said the division will be headed by Ian Croft and aims to provide an “end-to-end†service.
dZine partner, iCalm, is commissioned to administer TCD’s content management and delivery service.
For a
monthly fee, dealers can join the True Colours digital signage programme and resell these services to
their customers. TCD claimed members would be offered discounted pricing, technical and sales training, assistance with
on-site demonstrations and pre-qualified sales leads.
Iain Campbell, sales and marketing director of TCD, said: “After
years of being involved in digital media, we know that selling a system involves far
more than simply shipping a large format display. As a specialist distributor, True Colours has invested
in a focused team to develop and care for customers that are interested in this particular
market.
“We are able to offer our customers the opportunity to join our digital media partner
programme - an industry first - and benefit from our knowledge in this exciting and growing business area.â€