True Colours Distribution has agreed an exclusive UK deal with TruMedia, the provider of digital signage ROI measurement solutions.
Ian Croft, business development manager for
True Colours’ digital media team, said: “With
the digital signage market moving at such
a fast pace, a system for gathering
analytical data about a target audience is
vital for an advertiser’s ROI. With TruMedia,
companies can accurately measure the number of
viewers, assess consumer behaviour and determine the
level of interest in adverts on digital signs.â€