DooH display designer and installer Trueform has signed a contract with OoH advertiser Pikasso to build, supply and support a range of bespoke multipurpose displays in shopping centres in Africa and Asia.
Trueform has installed over 25 75-in digital six sheet advertising
signs in two retail parks in the Ivory Coast (Cap Sud
and Cosmos Yopougon), with a rollout in Algeria and Armenia underway.
Pikasso manages a portfolio of more than 13,000 advertising faces in
367 cities across eight countries.
The displays incorporate CCTV cameras,
digital signage analytics and interactivity, using Trueform’s ‘Fusion’ technology thermal management
engines with remote monitoring, diagnostic and repair capabilities, with the displays
encased in weatherproof enclosures.
The new contract follows Trueform’s recent completion
of more than 250 displays installed in Westfields shopping centre in London.