WhatsApp’s latest advert brought onlookers to a standstill with a 3D LED display during its takeover of the Piccadilly Lights in London.
Considered to be Europe’s
‘largest’ digital advertising display,
the advert focuses on telecommunications
privacy, harnessing the screen’s
4K DeepScreen technology.
Piccadilly Lights
has previously been used
for other noteworthy advertising campaigns,
including David Attenborough’s Green
Planet AR experience and bookmaker Coral.