X20 Media has announced a partnership with TruMedia to use its audience measurement tools.
TruMedia’s AlliO system will be integrated in
to X20’s Xpresenter digital signage platform allowing users
to accurately measure their audience and adapt content
in real time to target their viewers.
The
audience measurement system uses sensors to analyse
facial images of people watching the displays, sending
data such as gender and age group demographics
back to the X20 player. This is used
to selected specific media suitable for the current audience.