YCD Multimedia has announced its membership of industry advocacy group OVAB Europe (Out-of-home Video Advertising Bureau).
The OVAB seeks to establish
digital out-of-home communication as an independent and
accepted media in Europe.
“The OVAB
adds value to its members through
educational workshops and events based on research
and experienced speakers. YCD supports this
proactive approach and looks forward to
its involvement in the near future,” said
Lou Carulli, marketing manager for YCD Multimedia.