European digital signage provider ZetaDisplay has entered
into a multi-year framework agreement with Axfood, initially for the
development and establishment of a new digital signage concept for Swedish grocery retail chain Hemköp covering 220 stores.
Hemköp wanted to challenge established digital signage practices and deliver a refreshed in-store solutions concept backed by business value focus, data and analytics across its network of stores in Sweden.
Ted Bergström, Hemköp marketing director explains: “Going into this project we had very clear ROI demands along with the need to innovate. Working alongside ZetaDisplay, we are proud to have pushed the boundaries of what digital signage can achieve in retail environments by challenging established practices and instigating a fresh approach. The ZetaDisplay team really took time to understand our business and developed a bespoke solution that allowed us to better communicate with our customers. This has helped us to hone our marketing approach through optimized technical set-up as well as content creation and relevant messaging. This project has really come with a great many innovative business and marketing insights that we are now aiming to roll out as soon as possible across all our stores.”
ZetaDisplay has together with Hemköp re-imagined the digital signage network in relation to the customer journey in each of Hemköps unique store types to enhance effectiveness of messaging through display type, placement and content, redefining the purpose of the display and content based on where the customer is in their shopper journey to ensure each investment delivers ROI.