Søren Palmer has been appointed as ZetaDisplay’s dedicated sales director in Denmark.
Palmer joins ZetaDisplay after delivering experiential digital signage integrations in retail environments with a
focus on digital engagements that combine immersive visuals with audio and lighting effects.
Palmer also
worked in the gaming industry, supporting large games launches and working with brands to create
immersive digital experiences in-store.
Laila Hede Jensen, chief commercial officer, ZetaDisplay, commented: “2022 is going
to be a huge growth year for the digital signage industry across Europe with
market expansion that is back to pre-pandemic levels.
“Working with Søren and our growing team
in Denmark, we are looking to further strengthen our presence across Europe and continue to
deliver turnkey Digital Signage solutions that lead the way with new trends, platforms and enhanced
methods of capturing attention to take both our, and our client’s operations to the next level.”