Søren Palmer has been appointed as ZetaDisplay’s dedicated sales director in Denmark.
Palmer joins ZetaDisplay after delivering experiential digital signage integrations in retail environments with a focus on digital engagements that combine immersive visuals with audio and lighting effects.
Palmer also worked in the gaming industry, supporting large games launches and working with brands to create immersive digital experiences in-store.
Laila Hede Jensen, chief commercial officer, ZetaDisplay, commented: “2022 is going to be a huge growth year for the digital signage industry across Europe with market expansion that is back to pre-pandemic levels.
“Working with Søren and our growing team in Denmark, we are looking to further strengthen our presence across Europe and continue to deliver turnkey Digital Signage solutions that lead the way with new trends, platforms and enhanced methods of capturing attention to take both our, and our client’s operations to the next level.”