Features

Guten Tag Europe

Austrians have traditionally been uncertain about their involvement in the European Union. But, argues Karl Füsselberger, managing director of a Vienna based systems integrator, EU membership offers the country more than meets the eye.


SIEL/SATIS report - Vit la France?

Following September’s somewhat gloomy discussion with a French distributor / integrator, the InAVate team felt honour bound to return to the home of the bon viveur to determine whether this feeling of gloom was widespread or whether our correspondent was just having a bad day.

Creating impact

When it comes to the rapidly evolving world of digital signage, two features dominate and contribute to the success of installation: impact and immediacy. Impact delivers the ability to draw viewers’ eyes to a single screen in a world of digital and analogue information overload. Immediacy ensures that once attracted, the viewer sees something that is applicable and up-to-date, writes Steve Montgomery.

Protect your investment

As the digital out-of-home advertising market grows, so does the need for a way to measure its effectiveness. Tim Kridel Reports.

Winning the lottery?

Icelandic integration firm Exton has just been awarded a huge contract for a national concert centre, so Chris Fitzsimmons caught up with CEO Sverrir Hreidarsson to talk more about it.

Fight for the right to party

Bigger screens, brighter lights, and a range of locations that’s wider than ever – can the corporate events market really keep growing in the face of customer belt-tightening? Dan Goldstein finds out.