Features

Marketing misconceptions

Many companies have very successful sales strategies but don’t see the value of having a distinct marketing plan. And yet time and time again the statistics show that the companies who market effectively grow quickly and stand the best chance of surviving in tough times. Louise Steel dispels some common marketing misconceptions.

26/11/2015

Government stimulus

From schools to police to municipal councils, government spending on pro AV has weathered the recession relatively well. Tim Kridel looks at the trends and what it takes to win public-sector business.

26/11/2015

The internet of things

At the start of 2011, we identified machine-to-machine communications as one of our key technologies to watch. By way of getting a bit deeper into its relevance for AV applications, Chris Fitzsimmons caught up with Helmut Barthel M2M partner manager at Deutsche Telekom.

26/11/2015

Where is the money?

Are UK government cuts taking their toll on the country’s AV businesses? Is the private sector investing and what should the AV market do to make the most of the available opportunities? Anna Mitchell asks where the money is in the UK.

26/11/2015

UCandC | Smart-workspaces |

The preferred solution

Following the announcement by Cisco that it was extending its world-recognised Cisco Developer Network into AV Integration, Chris Fitzsimmons spoke to the man heading up the project, Paul Depperschmidt, head of global AV integration market development.

26/11/2015

Turn the tables

Design Integration is a UK based AV consultant and integration specialist. Bespoke furniture and the inclusion of AV equipment in furniture is central to the company’s work. Owner, Chris Foxwell provides some pointers for successful integration.