Marketing misconceptions Many companies have very successful sales strategies but don’t see the value of having a distinct marketing plan. And yet time and time again the statistics show that the companies who market effectively grow quickly and stand the best chance of surviving in tough times. Louise Steel dispels some common marketing misconceptions. 26/11/2015
The present and future of steerable column speakers Adam Shulman, consultant at design and consultancy firm SIA Acoustics provides a technical overview of steerable column systems, and speculates on where development of the category may head next. 26/11/2015
Systems products | Seeking resolution As AV content consumes greater bandwidth, the networks, equipment and cables required to store, switch and route are expected to keep pace. Steve Montgomery tracks the rise of fibre cable and optical switches. 26/11/2015
Julian Treasure at xSolutions part 2 Julian Treasure continues his presentation with a description of the four types of effect that sound can have on humans, and how we respond to them. 26/11/2015
Julian Treasure at xSolutions - part 3 In the third part of his presentation at xSolutions 2011, Julian Treasure lays out the considerations required when designing a soundscape for a particular environment. 26/11/2015
Julian Treasure at xSolutions part 4 Julian Treasure explores the concept of brand sound in the fourth part of his presentation at xSolutions 2011, and asks what role pro audio has to play in its creation. 26/11/2015