Allen & Heath has devised a new distribution strategy in Italy, recruiting Exhibo to manage the brand’s installation, touring, rental and broadcast sales portfolio, and enabling existing partner, EKO Music Group, to focus on growth in the MI and retail sector.
"Allen & Heath’s product portfolio is renowned for being diverse, covering the whole
spectrum of audio mixers from pro touring to home studio and DJ. The strategic
decision to split representation into two channels will enable our partner companies to expand
the brand’s reach in the specialist areas where they excel, and service our customers
comprehensively," said Allen & Heath’s area European business development manager, Fred Cresson.
Based in Milan, Exhibo has been established for 50 years and has vast experience
in the audio rental, live, and installation fields. The company will offer a selected
range of products such as dLive, GLD and Qu to professional users, while EKO,
specialists in MI, will be managing the ZED, Xone and Qu ranges for their extensive retail network.