Genelec has appointed Perry Swain as regional business development manager, focusing on the UK market alongside Genelec colleague Andy Bensley.
Located in the London area, Swain will mirror Bensley’s role in supporting Genelec’s local distribution partners and fostering close
ties with major UK customers. With Bensley located in the north of England, Swain’s appointment in the south will help
Genelec cover the entire UK market.
A keen musician and producer, Swain has gained many years of experience in pro
audio, AV and MI, occupying sales, procurement, and brand management roles in retail, distribution, and manufacturing. Most recently, Swain was
UK territory manager for Bose Professional. Swain has a strong understanding of the Genelec brand from a previous position as
Genelec brand manager at Source Distribution, Genelec’s pro audio distribution partner in the UK. In this role, Swain forged strong
links with end users and the local dealer network.
Michael Bohlin, international sales manager at Genelec, said: “Whether it’s through
sales and marketing support, training and education, or on-site system calibration, Perry’s experience with our company, our loudspeaker solutions, and
the UK sales channel, will enable him to really hit the ground running – and we’re delighted to welcome him aboard.”