Digital production company GrandVisual is working with creative agency Adam & Eve on an innovative Manchester United campaign that will use Google+ Hangouts to beam supporters reactions live to the digital pitch-side boards at it's Old Trafford stadium on 16th March during a match with rivals Liverpool.
Man Utd has partnered with Google in a new digital competition to
give football fans the chance to appear pitch-side at Old Trafford on
digital screens.
Using Google+ Hangouts, selected fans will have their live video streams
shown on the digital pitch-side hoardings during the Liverpool match on 16
March.
Adam & Eve/DDB helped to devise the campaign, Grand Visual provided production
and technical build and Essence was the media agency.
'Front Row' aims
to inspire fans of the football team around the world to get involved
and share their commitment to the team on Google+, using the hashtag
#MUFrontRow for their chance to be featured on the perimeter video displays on the day.