In May 2017, the Michelin-starred London restaurant and bar, City Social, is set to launch Mirage, the world’s first augmented reality cocktail menu. 18 months in the making, Mirage uses a purpose-built app, created by Mustard Designs. Upon selecting one of the 12 new drinks, guests will be presented with a cocktail that initially appears like any other. However, once the app is pointed in the direction of the drink, the augmented reality technology comes into play, transforming the guest’s perception of the cocktail.
The inspiration behind the list of cocktails
is art through the ages, with each serve
influenced by a different artist or era. From
Van Gogh to Banksy, Mirage immerses the guest
in a vibrant world where great tasting
cocktails become interactive art.
Using spirits from some
of the world’s leading drinks companies, including Pernod
Ricard, Diageo, William Chase and G’Vine, the list
comprises a varied selection of techniques and flavour profiles.