The office will be headed up by Middle East business
area manager Mig Cardamone and is acting as a branch office
of Sennheiser UK. It will have responsibility for distribution of the
full suite of brands including K+H, K-Array, NetCIRA and Rycote.

Mr
Cardamone said: "The importance of working in the same time zone
and being available during our partners’ working hours to offer manufacturer
support and, even more importantly, local stock is key to establishing
more effective relationships with our customers.

"For this reason we have
also established a warehouse facility at Jebel Ali, serviced by our international logistics partner."